Privacy Policy for Sussex Emergency Dentist
Sussex Emergency Dentist (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our services or visit our website. By using our services, you agree to the practices described in this policy.
1. Information We Collect
We collect personal information from you to provide high-quality dental care and ensure a smooth patient experience. The types of information we may collect include:
- Personal Identification Information: Name, address, phone number, email address, date of birth, and other identifying details.
- Medical and Dental Information: Your medical and dental history, current health conditions, medications, allergies, previous treatments, and any other relevant health information necessary for your care.
- Payment Information: Billing address, payment card details, and other payment-related information for processing transactions.
- Technical Information: IP address, browser type, device information, and usage data when you visit our website.
2. How We Use Your Information
We use your personal information for the following purposes:
- Providing Dental Services: To assess, diagnose, and treat your dental condition, and to deliver emergency dental care.
- Communication: To contact you about appointments, provide reminders, share treatment updates, or inform you of changes in our services.
- Billing and Payment: To process payments, issue receipts, and manage billing-related inquiries.
- Compliance with Legal Obligations: To comply with applicable laws, regulations, and professional standards, including medical record-keeping requirements.
- Improving Services: To enhance the quality of care, improve our services, and manage our business operations.
3. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
- Consent: When you provide your information, you consent to its use for the purposes described in this policy.
- Performance of a Contract: Processing is necessary to provide you with the dental services you have requested.
- Legal Obligations: We may process your data to comply with legal and regulatory obligations, such as maintaining medical records.
- Legitimate Interests: We may use your data for purposes related to managing and improving our practice, as long as your rights and interests do not override these purposes.
4. Sharing Your Information
We will not sell or rent your personal information to third parties. However, we may share your data in the following circumstances:
- With Healthcare Providers: If necessary, we may share your information with other healthcare providers or specialists involved in your care.
- With Service Providers: We may share your information with third-party service providers who help us manage our business operations (e.g., payment processors, IT support, appointment booking systems).
- Legal Requirements: We may disclose your information if required by law or in response to legal requests (e.g., court orders, regulatory authorities).
- Business Transfers: In the event of a merger, acquisition, or sale of our business, your personal data may be transferred to the new owner.
5. Data Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, loss, misuse, or alteration. These measures include encryption, access controls, and secure storage of medical and payment data. However, please be aware that no method of transmitting or storing data is completely secure.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Medical records will be kept in accordance with relevant healthcare regulations and professional standards.
7. Your Rights
You have the following rights regarding your personal information:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete data.
- Right to Erasure: In certain circumstances, you may request that we delete your personal information, subject to legal obligations that may require us to retain certain data.
- Right to Restrict Processing: You may request that we limit the processing of your personal data under specific conditions.
- Right to Data Portability: You have the right to request the transfer of your data to another provider in a commonly used format.
- Right to Object: You may object to the processing of your data in certain situations, such as for marketing purposes.
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time.
To exercise your rights, please contact us using the details provided in Section 12 of this policy.
8. Cookies and Website Usage
Our website may use cookies and similar tracking technologies to enhance user experience, analyse website traffic, and personalise content. You can manage cookie preferences through your browser settings. For more information on how we use cookies, please refer to our.
9. Third-Party Websites
Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any external sites you visit.
10. Children’s Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children without the consent of a parent or guardian. If we become aware that we have inadvertently collected data from a child, we will delete it as soon as possible.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on our website, and we will notify you of significant updates. Please review this policy periodically to stay informed of any changes.
12. Contact Us
If you have any questions about this Privacy Policy, your personal data, or your rights, please contact us at:
Sussex Emergency Dentist
Phone: 01273 257 391
Email: info@emergencydentistsussex.co.uk
Address: 116 – 120 St Andrew’s Road
Brighton, East Sussex
BN41 1DE
By using our services or providing your personal information, you acknowledge that you have read, understood, and agree to this Privacy Policy.